Product reveal video
Direction | Shawn Farsai |
Video | Basement Studio |
One friday night, Winston (founder) called me.
Winston: "Remember that product reveal demo you were pitching me but I said we wont need it for a while?"
Me: "Yeah, whats up"
Winston: "Yeah…so I need it done by 7/7"
Me: "Hmmm, well I'm getting married on 6/28. I can try to have it done by 6/27, and have it ready for you to post on 6/28"
Winston: "Really? Well… if you're down."
I had never done any video work before besides screwing around with iMovie in high school. But we made it happen. Here are some of the things we had to do
- Create a storybook in Figma
- Hire and manage motion designer and video editor
- Ensure that we capture the right content in the screen recordings (this was the hardest part believe it or not)
- Pick music and purchase license
- Art direct the video
Here's the video we made. Not that good, but it was done in 2 weeks and was super effective for Harvey.